YOKO

Yoko History

Yoko Sports was founded as JOKO in 1977 by Finns Juha Tirinen and Kaija Gustafsson, and made mitts for a Finnish version of baseball called pesapallo. Tirinen was a very high level motocross rider and therefore making and selling motocross gear was a natural progression. Many of the greats of motocross used Yoko equipment in the 1980s and the brand became strongly associated with the sport. When the company began making cross-country skiing poles and gloves a similar association developed - 9 of the 12 cross-country gold medals at the 2002 Winter Olympics were won using Yoko gloves.

Yoko Strengths and Best-Sellers

Experience and Know-How

Yoko Sports has more than 40 years of experience but its founders already had extensive experience in the sportswear field before starting the company. Finland is a tough environment for outdoor sports and Yoko understand the necessity for high-quality, durable gear.

Partnerships with Professionals

From the outset, Yoko has worked alongside the highest level of athletes. This provides invaluable test facilities as well as expert feedback, all of which allows Yoko's products to be properly and rigorously developed.

Windstopper Gloves

These gloves are 100% windproof, highly water-resistant yet extremely breathable. Made from advanced lightweight materials, they are perfect for Spring or Autumn cycling.