START

The Strength of the Brand

High Quality Products

The simple reason for Start's reputation, is that their products do what they say on the tin. Start's maintenance equipment for skis, wax and brushes, are some of the most popular amongst skiers. Specially developed materials used in their brushes allows for an even application of wax which in turn increases skiing performance. Although the sportswear lines are comparatively new, it would seem that the same attention to detail and high standard also applies.

They Listen to the Customer

Start's main focus is their customer. They actually listen to the people who use their products. Their philosophy ensures that they are always developing products that people will use and that actually solve problems and improve performance. Of course, this is why they are a market leader in equipment and maintenance ranges and sets the stage for effective and comfortable sportswear lines. Start has said that their mission statement is to be ""all things to all athletes, whatever sport they choose"". It is certain that if this is their goal, listening to their customers could be the best way to achieve it.

Start's Best Sellers

Nylon Rotating Brushes

Start's rotating brushes are second to none and are indeed the jewel in the Start crown. Well established with skiers as the gold standard for wax application, the brushes are made from a specially developed material ensuring a complete and even covering of wax over the whole ski, improving performance by reducing friction resulting in a faster, smoother skiing experience.

Waxes and Waxing Machines

Start's waxing iron offers a truly professional waxing application, it is no wonder it is so popular among some of the biggest names in skiing. While the company specialises in the textiles for application, they have also developed a remarkable range of waxes and equipment required to administer it to the skis. The results are world class and are the reason why Start is such a leading light in the world of ski maintenance.