ROXY

The Origin of the Roxy Brand

The story of Roxy begins in 1990, when Quiksilver decided to launch a female-only range, initially restricted to a swimwear line, aimed at surfers. Tapping into this unexplored field brought immediate success, and just two years later, their iconic snowwear pieces hit the market, the first time clothing of this kind had been aimed just at women. 1993 saw the design of their ever-popular heart-shaped logo, sealing their place as a global sports brand. The full snow collection was added in 1997, including outerwear and accessories, mixing fun designs with practicality. Today, the Roxy brand attracts active, sporty women, drawn to its promise of a daring, confident and naturally beautiful lifestyle.

The Strength of the Roxy Brand

Stylish and Practical

The unique selling point of the Roxy brand is its commitment to producing a female-only range, allowing it to concentrate on features that matter to women. Practical doesn't have to be boring, and Roxy's inimitable chic style brings fashion to the mountains, yet provides the ultimate in breathable, waterproof protection. Roxy ski jackets offer the perfect blend of bold colours, eye-catching patterns and industry standard Gore-Tex fabric membranes.

Designed by Women For Women

The Roxy female-only collection is designed by a professional team who understand what women want and need to pursue their active lifestyle. Not only is their snowwear super stylish, but it incorporates all the necessary features for a day on the slopes. Organising is a breeze with a key clip, and interior and exterior pockets, with comfort and warmth provided by a chin guard and critically taped seams.

Bestsellers in the Roxy Collection

Warm Days on Cold Slopes

The Roxy Jet Ski range is known for its bold, fashionable prints in a sport but slim fit and adjustable, removable faux-fur hood, guaranteed to trap in warmth. The Jetty line jackets are particularly flattering, styled in a regular fit with WarmFlight technology and a taffeta lining for cozy days.

Preferred by Professionals

The Roxy professional snow team gets bigger every year, with the top class athletes including Torah Bright and Dara Howell knowing they can trust the brand to provide performance and style.