POC

Origin of POC

POC - which stands for Piece of Cake - was brought to life by founder and entrepreneur, Stefan Ytterborn in 2005 with the aim of becoming the world's leading sports equipment company. The solution offered by POC involved developing gear that would improve ski racing safety by reducing the force transmitted to the brain and body in events of a crash. To achieve this solution, POC brought leading sports medicine experts on board the team to collaborate with brain scientists and spinal cord injury specialists in the company's very own lab dedicated to developing the latest technologies and materials. POC's commitment to developing protective gear suitable for ski sports - and more recently, cycling equipment - has led to the company to receiving over 40 prestigious awards in areas of design, safety and innovation.

Strengths of POC

The success of the company's equipment can be measured by taking a look at the numerous top athletes who turn to POC for the best gear when competing on a variety of world stages including the X Games, World Championships, and the Olympic Games. At the Turin 2006 Winter Olympics, US alpine ski racer and eventual Gold Medalist at the Games, Julia Mancuso sported a POC helmet and goggles throughout the competition. Other names who have opted for POC's gear more recently include cyclists Danny MacAskill and Martin Söderström. POC's best-sellers include the POC Skull Orbic Comp SPIN helmet, ideal for protection against high-speed and repetitive impact injuries. Similarly, the Artic SL SPIN helmet features the unique detachable and adjustable Maxilla breakaway chin guard, which can be fixed or set to break away at varying impact levels. For the highest level of body protection, items such as the Spine VPD System Comp Back adapt with body heat to fit each unique user with a molded back protector that is extremely flexible. Another level up is the Spine VPD 2.0 Airbag vest. The airbag system consists of integrated sensors and uses a precise algorithm to distinguish between a crash or fall from the normal forces associated with Alpine racing, ensuring the best level of protection while on the slopes.