NOW

Origin of the Now brand

Being a specialist in the sale and production of sports equipment, the Now brand was founded by a professional snowboarder, JF Pelchat. He worked to improve his sport, including inventing new materials. Following his creations, the snowboarder decides to move to Whistler to set up his business with the Craig Kelly World Snowboard Camp. Today, the Now brand is making snowboard bindings at a whole new level.

Highlights of the Now Brand

Answering to the Needs of Athletes

Now products are known to be reliable and practical. The brand was founded by a professional snowboarder who knows all the difficulties that athletes in this discipline can endure. So, the designers of the brand put forward new bindings to ensure the reliability of snowboards.

Now Brand's Top Products

Snowboard Bindings

Now offers a large number of freestyle bindings. They allow excellent mobility for all snowboarders for all park sessions. Now has relied on the freedom of movement of its users to ensure their comfort during their practices and training. The main part of the binding reduces the junction points. This means that the binding gains lightness, strength and comfort for the wearer. There are several bindings reserved for the professional rider. The new generations of binding are designed to lead riders to success.