LAFUMA

Lafuma: a brief biography

Established in 1930 in the Alpine town of Annecy, Lafuma began as a family-owned producer of backpacks and camping gear. From the 1990s onwards, Lafuma expanded its range to include clothing. A household name in France, Lafuma's development has always been geared towards general audiences, adopting technologies that keep costs low and reliability high.

The Gear

Lafuma offers a wide range of hiking kit, apparel, and furniture. From mountaineering ropes to folding chairs, this is a company that understands what hikers will need in order to enjoy the European mountains. Its simple, reliable Gore-Tex jackets are a no-nonsense solution for anyone keen to stay warm and dry in the mountains, whilst its hiking shoes are strong and practical.

A sustainable vision

The company sets itself apart from its competitors by its simple, accessible, and sustainable ethos. From the early 1990s, Lafuma was leading the way in recycled materials and eco-designs, launching WWF supported PROTECT 25 in 2000. Adopting a small in-house approach to design and development, Lafuma's philosophy is about taking things gently and enjoying the journey, whilst leaving a minimal imprint on the landscape.