Fashion creator since 60 years ago, Fusalp remains a timeless brand strongly linked to the evolution of ski clothing. While the ready-to-wear is booming, two tailors from Annecy felt that the concept could be developed on the ski clothes. They relied on their know-how in tailoring to design and produce the "fuseau des Alpes, FIZZ" on industrial scale. This step based the historical positioning of the brand: "Fusalp created the ski fashion". They then make technical improvements and comfort with ski pants that get out from the ski boot to protect the foot against snow, articulated knees facilitating bending. Fusalp becomes "the" brand of ski clothing: its know-how, the quality of its products and its technical innovations gives it an international outreach. The brand is distributed worldwide and dressed generations of skiers in the 1960s-70. Fusalp accentuates its communication on the method and the technical side while proposing a return to the vintage in its winter collections.