Flow was founded in Australia in 1992 by two professional windsurfers, Neil Pryde and Reinhardt Heansen. Then in 2003, they relocated the business was relocated to San Clemente, California. The two men wanted to offer their own bindings, specially designed for snowboarders. They were successful and have gone on to create a system for quickly putting on snowboard bindings efficiently. Today, Flow has expanded their products from the bindings to include snowboard boots, snowboards and a range of other accessories suitable for both adults and children.
In the beginning, Flow set out to find ways to create new products that were more technically advanced and efficient. After years of hard work making constant changes and improvements to the system, Flow successfully made snowboard bings incredibly quick and easy to put on. By 1996 then had succeeded and the new quick-entry bracket is a huge success.
Technical improvements pave the way for further technical improvements. This is the belief that Flow follows and it has made them a leader in the snowboarding world. In 1998, they started to work with stainless steel cabling and then by 2000 they had improved further by integrating carbon fibre into their Pro Series range. The aim to continuously create new, high-tech products. Each needs to be mighter and more comfortable than the last while also being tough and resistant to harsh environments.
The Flow brand was founded on the belief that bindings could be made better. Their snowboard bindings do not need to be carefully tightened using two straps. Instead, their rear entry system allows for the necessary adjustments to be made via a simple spoiler. This makes the bindings a perfect fit for freeride and freestyle snowboarders.
Flow make snowboards suitable for freeride, freestyle or a versatile range of slopes. There are boards perfect for enthusiasts of every skill level from beginner to professional athlete. Some of these have been explicitly designed for freeriding while other are capable of adapting to almost any terrain.